PETER
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An image, video, and audio content-maker with 4 years of experience in Social Media and Marketing Management. Have been working in a mass-media corporation Paramount Global for Russia, CIS, and Baltics. Currently working as a Marketing Assistant for the international IT company Nobex Technologies. Skilled in making viral and engaging content, community reviews, and digital events organization. Keen to advance a career in media content creation.
Social Media Management
in 2022, there was a grand opening of the nickelodeon channel on kazakh language which was supported by the ministry of culture in kazakhstan
As the main resource to communicate with audience we also have launched an account in Instagram in May 2022 which has a content only on kazakh language.
The account was curated on my own and I have achieved several goals in a process of making it:
The account was curated on my own and I have achieved several goals in a process of making it:
- Generated content that will introduce kazakh audience to the top Nickelodeon titles (SpongeBob, Henry Danger, PAW Patrol, Casagrandes, etc.)
- Promoted the idea of popularization kazakh language via international content
- Managed the workflow of translator, designer and video production team on creating new content in the classic Nickelodeon style
- Worked with famous kazakh influencers on promotion Nickelodeon channel among their audience
- Promoted brand-new Nickelodeon shows that were aired for Kazakhstan the same time as around the globe
kids choice awards is an annual ceremony where kids around the world can vote for their favorite actors, musicians, influencers, etc.
In 2022, the award ceremony was also extended for the Nickelodeon audience among Baltics countries (Latvia, Lithuania and Estonia).
I was engaged in a process of providing our ceremony to this countries and was responsible for the several tasks:
I was engaged in a process of providing our ceremony to this countries and was responsible for the several tasks:
- Research of the potential influencers in Baltics countries that could take part in KCA
- Compliance check on who is more suitable for "kids-friendly" brand among influencers (no alcohol, smoking, explicit words, oversexualising, politic statements etc.)
- Communication with Go3 - media platform in Baltics that became Nickelodeon ambassador and provided all of the communications with influencers
- Content generation for the publications in influencers accounts based on the Kids Choice Awards 2022 style guide
- Analysis on how the content performed compared to the voting results
getter jaani
Winner of the KCA2022
as a favorite Estonian influencer
as a favorite Estonian influencer
trivia stories
tag yourself content
Nickelodeon Kazakhstan
3k followers
Nickelodeon Russia (+CIS)
137k
264k
250k
show scenelifts
meme content
promo reels
situative content
One of the greatest entertainment channels for kids around the globe
Premieres Support
Translation:
Darcy (the organized one)
Darcy (the organized one)
- Always positive
- Mac's BFF
- A mess (on a stage)
character profiles
tune-in stories
Translation:
Big Nate
PREMIERE
From the 3rd of October
On weekdays at 16:20
Big Nate
PREMIERE
From the 3rd of October
On weekdays at 16:20
Translation:
When your parents ask why there is a kitten in the house?
LIE! QUICKLY!
When your parents ask why there is a kitten in the house?
LIE! QUICKLY!
Translation:
Transformers: EarthSpark
PREMIERE
From the 28th of Nov
On weekdays at 17:20
Transformers: EarthSpark
PREMIERE
From the 28th of Nov
On weekdays at 17:20
engaging content
Translation:
Vote for the best Nickelodeon pairing:
Frammer, Jarlotte, Bade, Timmie, Saddie, Cobbie
Vote for the best Nickelodeon pairing:
Frammer, Jarlotte, Bade, Timmie, Saddie, Cobbie
Translation:
Get ready for the
Scavenger Hunt
Kamp Koral style
Tap to play!
Get ready for the
Scavenger Hunt
Kamp Koral style
Tap to play!
Translation:
He's a 10,
But he loves his money more than everything in this world
He's a 10,
But he loves his money more than everything in this world
Fairly OddParents:
Fairly Odder
Fairly Odder
kids choice awards in baltics
nickelodeon kazakhstan launch
MTV Kazakhstan
1.5k followers
The most popular music channel around the world
still content
guess the song from taylor swift's midnights
october mood (inspired by lana del rey meme)
"if i were a boy" by beyonce anniversary
then and now reels
engaging videos
celebrities birthday profiles
hit songs
cover compilations
cover compilations
video-ratings of
popular musicals
popular musicals
21k
95k
TV channel with sitcoms, stand-up shows and adult animation
Paramount Comedy Russia
Premieres Support
Translation:
Moira
Moira
- Loves to be the best
- The main character vibe
- Loyal to the family
character profiles
Translation:
Weekdays: Superstore, How I Met Your Mother, Friends, The Middle, The Big Bang Theory
Weekdays: Superstore, How I Met Your Mother, Friends, The Middle, The Big Bang Theory
situative content
Translation:
SENSITIVE CONTENT
Next image contains very emotional news...
Friends are back!
SENSITIVE CONTENT
Next image contains very emotional news...
Friends are back!
show scenelifts
Superstore scenelift
engaging content
Translation:
Co-workers are comparing you to the dummy
What are you going to do?
(based on the Superstore)
Co-workers are comparing you to the dummy
What are you going to do?
(based on the Superstore)
Translation:
Take a screenshot to generate a personalised perfect match!
Leonard, Robin
Take a screenshot to generate a personalised perfect match!
Leonard, Robin
Translation:
In 2022, I promise not to call my exes
In 2022, I promise not to call my exes
trivia content
tag yourself
Translation:
Call yourself a TBBT fan?
Let's see if you can guess:
In which season Penny have worn that?
Call yourself a TBBT fan?
Let's see if you can guess:
In which season Penny have worn that?
interactive content
meme content
Lego x Friends contest
The main prize task publication
in august 2021, we made a huge collaboration with lego brand and created a contest for our followers with Friends tv series lego kits as a prize
For a month, every day there was a new trivia question about the Friends TV Series with answer options on air at Paramount Comedy. In addition, to win the main prize, contestants needed to describe on character in only 5 words in the most creative way that is possible.
Winners of the daily trivia receieved minifigures, those who answered on the main question of the week won Central Perk Kit, winner of the main task recieved Monica's Apartment Kit. The cantest made a very huge influence on the account's activity.
I actively took part in developing the contest and gave expertise regarding optimal implementation of the contest. My main responsibility was the supervision of all of the contest activity in Instagram. The results were:
Winners of the daily trivia receieved minifigures, those who answered on the main question of the week won Central Perk Kit, winner of the main task recieved Monica's Apartment Kit. The cantest made a very huge influence on the account's activity.
I actively took part in developing the contest and gave expertise regarding optimal implementation of the contest. My main responsibility was the supervision of all of the contest activity in Instagram. The results were:
- Number of followers increased from 12k to 25k
- Reach of the campaign was 2M+
- More than 200k answers for the trivia questions were recieved
christmas tree contest
on the christmas eve in 2021 there was also a contest with a rare mechanic where followers needed to use gif-images to decorate christmas tree
Followers needed to take a screenshot of the Christmas Tree in the IG Stories and post it with GIF-images of our brand kit uploaded on Giphy.
Those who made the best christmas trees and tagged Paramount Comedy, recieved Advent-Calendar inspired by Friends TV Series.
We have recieved over than 1k Christmas trees from our followers and choose those that were made in the most creative way as a winners.
The contest from the beginning to the end was led only by the SMM team, I have created the documents with the rules, collected all of the images that were sent from the followers and made the vote for the winner inside our brand team.
Those who made the best christmas trees and tagged Paramount Comedy, recieved Advent-Calendar inspired by Friends TV Series.
We have recieved over than 1k Christmas trees from our followers and choose those that were made in the most creative way as a winners.
The contest from the beginning to the end was led only by the SMM team, I have created the documents with the rules, collected all of the images that were sent from the followers and made the vote for the winner inside our brand team.
tune-in stories
